Be treatwise is a new consumer education initiative designed to show you the role that treats, such as chocolate and sweets, can play in a healthy balanced diet and active lifestyle.
As part of the activity, from October 2006 the brightly coloured Be treatwise logo will be found on the front of millions of chocolate and sweets packs across the UK. The initiative encourages people to think about the treats they are eating and to use the Guideline Daily Amounts (GDAs) table on the back of pack to help them consume treats as part of a diet which is healthy and well balanced. |