Be treatwise Homepage
Be treatwise Homepage
Be treatwise - Treats and Healthy Living Be treatwise - Get to know your GDAs Be treatwise - Be Active Be treatwise - Find Out More
Be treatwise - What is Be treatwise?
Be treatwise - How Treatwise are you?

Be treatwise is a new consumer education initiative designed to show you the role that treats, such as chocolate and sweets, can play in a healthy balanced diet and active lifestyle.

As part of the activity, from October 2006 the brightly coloured Be treatwise logo will be found on the front of millions of chocolate and sweets packs across the UK. The initiative encourages people to think about the treats they are eating and to use the Guideline Daily Amounts (GDAs) table on the back of pack to help them consume treats as part of a diet which is healthy and well balanced.

“An approach such as this will help consumers to make informed choices and understand the place of treats in a healthy, balanced diet.”
British Nutrition Foundation
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Be Treatwise Menu Visit the Find out more section - Where to get more information Visit the Be Active section - Easy ways to make your life more active Visit the Get to know your GDAs section - How to read and use the new GDA labels Visit the Treats and Healthy Living section - Advice and tips on how to Be treatwise
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